Cheerful Branding // Caitlin Brown Interiors

Working with other creatives is absolutely one of the best parts of my job. And Baltimore based interior decorator Caitlin, of Caitlin Brown Interiors, is just as sweet as can be, and oh-so-talented, so working on projects with her is always the best kind of experience.

Last week, we put aside our styling projects and focused just on making photos for Caitlin’s new website. She recently re-launched and wanted some photos that would bring her brand to life.

When you work primarily in an online world, it can be hard for your dream clients to touch and feel your brand. Technology does a fantastic job of tantalizing our visual senses, but sometimes we loose what it feels like to work with a certain person or brand. So as we were planning for this little photo shoot, we intentionally wanted to use as much of Caitlin’s real life, her daily story, as possible for the inspiration behind it. Her beautifully curated home became the backdrop, her favorite collected possessions the props, so that her fun and joyful personality could burst into photos that convey how it feels to work with her.

There’s more to come in the next few weeks – another little project that will give you a different way to visibly touch her brand. But for now, I wanted you to get to know this fabulous designer and see how much happiness she brings into the soulful and collected interiors she creates.