Creative Direction

One time an interviewer asked me what my dream job would be. I should have said photographer, but instead, I said that it would be to work for a magazine, making up cool stories and bringing them to life. And then photographing them. Some people might call this a creative director.

Which is one of my favorite parts of my job these days. I like to think of myself as the creative director for Anna Reynal Photography…among other job titles. Even though I’m not working for a magazine, there is nothing stopping me from coming up with ideas to enhance a portrait session, and bring an extra element to it to enhance the mood and the message. A little special sauce to make the portrait experience more fun and unique.

So last week, I made two special projects – one for mini sessions and one for the salsa photo shoot. For each one, I had in mind the overall mood I wanted to create – one needed to be reflective of my brand, and the other was inspired by the brand of the client.

I kind of love this added element of my job – taking a stylistic idea and turing it into something tangible. Working with my subjects to add sense of who they are through environmental elements in their photos. Definitely something I’d love to do more of.

Make your own blanket // Inspiration for a lighted number